I was honored to create this toolkit in partnership with Instagram and The Jed Foundation, under the auspices of the Invisible Hand agency. Pressure to Be Perfect is actually two toolkits, one for parents and one for teens, that address some of the stressors that come with social media use, especially for young people.
The project was translated into every language Instagram supports, and published on all of their sites. In France, Brazil, and Germany Instagram partnered with mental health organizations to localize the program and deepen its impact.
Pressure to Be Perfect received a Platinum Ava Digital Award for Website Activism. You can download it here as a pdf