Three million views and counting

This is one of my best memories from my time as editorial director for Refinery29. Working with Cecilia Dean and the Visionaire team to make this behind-the-scenes video of how a Dior haute couture skirt is made was a dream from start to finish.

The video’s success is in large part due to an editorial decision, if I do say so myself. We chose to tell the story of a pleated skirt—something our audience was familiar with—rather than a ballgown or an outrageously detailed coat. This made it relatable to the Refinery29 audience and still provided a look into the artistry and attention to detail that goes into an item of haute couture.

Long live Look 53!