For Damn Joan’s Madness issue I made a phone tree game we called “1-833-DAMN-MAD.” Anyone calling the number traveled through various narrative threads to arrive on a pun-based punchline. We wanted to push the possibilities of sponsored content beyond flat text into interactive, viral media. Joan Creative used this framework in a campaign for Gallo Wine.

The promotional video was directed by Geoff Levy and features Christy DeGallerie. The vintage television set is mine and yes it works!

It’s a mad, mad, mad, mad, super-mad, really-way-too-mad-to-deal-with world, and we could all use a little break. Call DAMN-MAD to enter a telephonic space where you will meet dogs, cats, the cast of Friends, Father Time, and maybe even Rachel Maddow if you’re lucky. CALL NOW. 1-833-DAMN-MAD!

Follow your impulses and your intuition as you wander through the menus! Marvel that a technology famed for ruining your life and stealing hours of your time is now a delightful playground! Thank us later and CALL 1-833-DAMN-MAD TODAY. 

Note: 1-833-DAMN-MAD is not intended to be used as medical advice, life advice, or be helpful in any way. If you leave a voice message on the 1-833-DAMN-MAD system, it may come back to haunt you. On the other hand, it might be the best thing that ever happened to you. Ever.